WiFi Baby – The Baby Monitor Authority – Company History

Updated: 11/26/2018

I’m Stefanie, co-founder of WiFi Baby – The Baby Monitor Authority. We created our company in 2010 to help parents stay connected to their little ones and give them peace of mind. Over the last 8 years we developed and sold over 25,000 WiFi Baby monitors.

When we launched in 2010 we were one of the first companies to offer a baby monitor that allowed parents to check in with an app on iOS and Android. That old adage, “Necessity is the mother of invention” could not be more true for our family.  A few months before giving birth to our first child we received a baby monitor as a gift.  We quickly became discouraged because we could not get reception in all areas of the home and the video quality was poor.

We tried to figure out a solution to our problem, while the seed was planted…”Does something better exist?”  “We use our smartphone for so much, could we also use it as a monitor and a nanny cam?” WiFi Baby was born.

WiFi Baby Reviews: The Baby Monitor Authority

The smart home industry has an extremely different competitive landscape as of 2018 and we have decided to not continue producing WiFi Baby. Instead, we are taking our industry and product development experience to transition to become a the best baby monitor review site.

Here’s how we do it.  We buy the products we review for complete objectivity. We put them through the ringer with comprehensive reviews.  We compare them in different price points and categories. We will tell you which ones to avoid and which ones to buy immediately, if not sooner.

In the next few months you will see us take both traditional and smart home baby monitors to task. You can check them out as we grow our reviews HERE.

 

After significant research with manufacturers and reaching out to several key contacts in the baby industry we concluded that, in concept, it could be done.   Our idea and name (but not the product yet) was born…WiFi Baby.

Like other startups we began in our garage.  We created our WiFi Baby website gearing up with the hope of future orders.  We stayed up late nights and worked on creating videos and methods that explained the product to parents and the difference over “traditional” monitors.

After finalizing and producing the first generation of WiFi Baby , a press release was sent out before the holidays.  That was our “big break”.   Back in 2010 this was unheard of…watching your baby on a smart phone?   The press release was picked up by Yahoo News, CBS News, CNET, Fast Company and others.  Some wonderful mommy bloggers contacted us along with tech sites to review the product and seriously the rest is history.  We started taking orders and fulfilling them while becoming very familiar with our mailman.

 

Like all babies, we reached some nice milestones and also had some tantrums and bad days.  We soon outgrew and moved out of our garage with a proper office and fulfillment center.  Besides selling on our website, we are now sold at fine retailers such as Amazon, Walmart, Kohl’s and regional baby boutiques.  We built a team of talented individuals to help our customers and enhance the brand.  We created our own improved WiFi Baby app and also completely redesigned our website. And we presented our product at the ABC Kids Expo in Las Vegas, the largest US baby product convention with over 5,000 attendees.

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We still call our son Dylan the “original WiFi Baby.”  One day in the future he may be running WiFi Baby and my hope is he too, will be inspired to achieve his wildest dreams.

Just like you all, we are on this parenting journey.  Stay tuned for more stories, milestones, relatable family friendly articles, and delicious recipes.

Thanks for reading!

Stefanie

WiFi Baby Store

WiFi Baby HomePage

 

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